Smoothies are the easiest way to get full servings of fruit and vegetables, and Bolthouse Farms has made it that much easier. The company recently launched its Purple Carrot, Fruit and Vegetable Blend smoothie. This all-natural product contains fruit and vegetable juice from concentrate with no sugar added.

The blend contains purple carrot, pomegranates, red raspberries, blackberries and apples for a balance of tartness and sweetness. These deep-colored ingredients are said to provide a wide range of vitamins, minerals, fibers and phytochemicals to help the body maintain a healthy and balanced diet. Packaging features the tagline, “Making it easier to get what your body needs.” Bolthouse Farms is developing other vegetable drinks in the U.S. market, including the Vedge Vegetable Juice Blend.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com.pf