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Typically, What's In A Mintel Report?
Typically,
the following sections are found in Mintel US
Food and Drink consumer intelligence reports:
executive
summary
A concise brief of the most important issues discussed
in the report, providing instant analysis in an
easy-to-read format.
market
drivers
Clearly identifies the principal external factors
driving or curtailing growth in your market, allowing
you to effectively review and refine your current
marketing strategy.
market
size and trends
Specific sales data for the U.S. retail market
over the last six years, giving you a factual
and impartial presentation of the market as a
whole.
market
segmentation
Evaluates the performance of individual sectors
in the market under consideration, providing a
detailed understanding of interactions in the
market.
supply
structure
Details on the major companies and brands in your
market, keeping you up-to-date on competitor products
and strategies.
advertising
and promotion
An overview of advertising and promotional activity
at both an industry and company level, providing
estimated ad spending and details of popular advertising
campaigns.
retail
distribution
Breaks down the percentage of sales in different
distribution channels such as mass merchandisers
and the Internet, helping build your knowledge
of the industry
overall.
the
consumer
Mintel's exclusive consumer research shows you
the attitudes, needs and behavior of your customers.
Results are analyzed and broken down by demographic
characteristics.
future
and forecast
Mintel uses the SPSS forecasting package to create
a five-year forecast of U.S. retail sales in your
market, revealing potential opportunities for
growth and product development.
new
product trends
Stay on top of new products affecting demand in
your industry with data drawn from Mintel's Global
New Products Database.
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