Nielsen Takes the Mask off Candy Sales
Halloween is the season of ghosts, goblins, and most of all, candy. According to The Nielsen Company, U.S. consumers are expected to purchase more than $2.1 billion in candy this Halloween season*. The holiday generates the greatest sales volume of sweets for the entire year, with candy sales expected to jump nearly 63% compared to the previous ten week period.
Chocolate and non-chocolate miniature candy generated more than a third (39%) of its annual dollar sales during the Halloween season last year, in comparison to the total candy category, which saw 22% of annual dollar sales in the same period.
Nielsen found that sales jump during Halloween for other spooky and savory items. Some 89% of annual costume hair coloring sales occur during the ten weeks leading up to and including Halloween, as do 36% of sales of both refrigerated and shelved ciders and 28% of lollipops.
I Want Candy
While shoppers nationwide are adding candy to their shopping carts, Nielsen's analysis of 52 major U.S. markets shows that residents of the Salt Lake City/Boise metropolitan area bought 80% more candy than woul
