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In This Edition of Prepared Foods e-Flash
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Add Spark to Your New Product Development Prepared Foods' 2008 New Products Conference will feature world-class speakers analyzing global new product innovations, what's hot in culinary trends, powerful emerging consumer trends, and much more. Held September 21-24, 2008, in Scottsdale, Ariz. For more information, contact Marge Whalen at 630-694-4347, whalenm@bnpmedia.com or visit
www.PreparedFoods.com/npc.
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This Week in PF Podcasts
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Late last year, Prepared Foods contracted with a number of industry experts to deliver a weekly series of podcasts on topics of utmost relevance to the food and beverage industry. Over the past several months, Prepared Foods' website has featured these weekly editions, and the extensive archive may be found on www.PreparedFoods.com
, including the following from Technomic:
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We're Here; We're Beer!
July 29/St. Louis/PRNewswire-FirstCall -- According to a new Gallup poll, beer's lead over wine and spirits has returned to double-digits for the first time since 2002, particularly among adults between 30-49 who tried wine for a few years then shifted back to beer.
The annual Consumption Habits poll shows that in combined data from Gallup's 2004 and 2005 Consumption surveys, drinkers between 30-49 were about as likely to prefer wine as beer. Now, drinkers in this age bracket have shifted back to beer, with an average of 47% in the combined 2007-2008 data saying they most often drink beer. Drinking preferences among adults 21-29 have remained stable in recent years, with the majority showing a wide preference for beer.
"This poll shows what we've always known -- that trends will come and go, but beer is here to stay," said Bob Lachky, executive vice president, Global Industry and Creative Development for Anheuser-Busch Inc. and leader of "Here's To Beer," a two-year-old campaign that toasts Americans' appreciation for beer. "More Americans are learning -- or re-learning -- how to appreciate the wide variety of beer styles available and how easy it is to pair beer with all types of food, which is also attracting new adult consumers to the beer category."
Beer continues to represent the largest segment in the alcohol beverage category in volume and dollar sales, accounting for 56% of all alcohol beverage servings. The Anheuser-Busch-led "Here's To Beer" campaign was launched to help consumers develop a deeper appreciation for beer while providing tools for retailers and distributors to grow their beer business.
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Contact: Gayla Daugherty 314-577-7530, gayla.daugherty@anheuser-busch.com
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BNP Media
2401 W. Big Beaver Road, Ste. 700
Troy, Michigan, 48084-3333
U.S.A. |
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Prepared Foods e-Newsletter Volume 10, Issue 16 August 4, 2008
1050 Route 83, Ste. 200 Bensenville, IL 60106 |
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