In this issue of Prepared Foods' E-dition:

* Whey to Antioxidant-rich Ice Cream * A Life Supplement * With the Greatest of Cheese * Coke Promotes Pair * Green Tea May Block Cancer Drug

* Whey to Antioxidant-rich Ice Cream * A Life Supplement * With the Greatest of Cheese * Coke Promotes Pair * Green Tea May Block Cancer Drug

Prepared Foods Exclusive: Targeting Demographics
Targeting specific groups can present tremendous challenges depending on the demographic. Women, men, children and seniors all have their own particular needs, demands and expectations.

Rebiana Reaction
While most industry insiders believe that no-calorie sweetener options are appealing to consumers, a majority (58%) also believe that taste trumps source for such products, according to Clear Seas Research.

Ajinomoto Expecting Expansion
Japanese seasonings giant Ajinomoto has confirmed it will be proactively seeking mergers and acquisitions (M&A) opportunities to facilitate expansion in fiscal 2010.

GM Partners with Martek on Microencapsulation
Martek Biosciences entered into a license agreement with General Mills for a patented microencapsulation technology.

Assessing Schools' Dietary Nutrition
A special Supplement to the February 2009 issue of the Journal of the American Dietetic Association presents findings from the recently released Third School Nutrition Dietary Assessment Study .

Lifeway Buys Rival
Lifeway Foods Inc. is looking to extend its realm with the $14 million purchase of Philadelphia-based Fresh Made Inc.

FDA Takes Aim at Salmonella Company
Federal health officials say the Georgia peanut plant at the center of the salmonella outbreak knowingly shipped tainted products.

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A Whey for Antioxidant-rich Ice Cream
Modified ice creams containing WPI glycated with the rare sugars All and Psi had significantly higher antioxidant activity than other ice cream samples.

A Life Supplement
A large number of U.S. children and teens age 2-17 appear to use vitamin and mineral supplements, although most may not need them.

Green Tea May Block Cancer Drug
USC researchers have found green tea renders a cancer drug completely ineffective in treating cancer.

Organic Issues
A study has examined the influence of the farming system on the content of lutein and zeaxanthin."

Sensory Testing
A modified model provides a practical path diagram to "further investigate the effects of cognitive factors on sensory scores using structural equation modeling."

With the Greatest of Cheese
Researchers believe sorbic acid and potassium sorbate could successfully be used as preservative agents in the production of white cheese.

Checking the Index
The importance of nutrition to nations' productivity has prompted Israeli researchers to develop a global nutrition index.

Good Eggs ... Again
Fears that eating more than three eggs a week can cause high blood pressure and increase cholesterol are unfounded, scientists now claim.

Going Green
Chinese researchers have examined the effects of pulsed electric field (PEF) treatments on the bioactive components, color and flavor of green tea infusions.

Lamb on the MAP
Researchers find, "Supplementing vitamin E not only inhibited lipid oxidation but also maintained nutritional throughout the storage period."

Carbonated Drinks and Kidney Troubles
Women who drink two or more fizzy drinks a day are nearly twice as likely to develop kidney disease.

Coke Promotes Pair
Coca-Cola Co. promoted Jerry Wilson and Javier Goizueta.

Heinz Names Chairman
Ted Smyth has decided to retire from Heinz after 21 years of service to the company.

Children's Menus Growing Up

February 11/Chicago/Technomic -- Independent restaurant operators are leading an emerging kid-adult fusion trend by promoting adult-style offerings to kids in greater numbers. Their menus target kids with smaller portions of premium steaks, fresh fish, locally-sourced healthy foods and bolder ethnic flavors that are usually the domain of adult palates.

These findings are part of the new "2009 Kids Marketing & Menu Report" released by foodservice consultants Technomic. It provides in-depth analysis of the childrens menu category for the 250 largest chain restaurants as well as leading emerging chains and independents, based on Technomic s proprietary MenuMonitor database and primary and secondary industry data.

"The ability to develop menu offerings around a local, organic or natural culinary focus is a trademark of independent concepts that operate in the higher-end, fine-dining realm," says Darren Tristano, EVP at Technomic. "Parents who value these attributes in food are beginning to steer their children away from mac-and-cheese and chicken finger entrees in favor of fresh seafood, baked or grilled chicken, organic vegetables and premium cuts of meat. This trend has notable trickle-down potential for the Top 250 chains."

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Contact:
Patrick Noone
312-506-3852
pnoone@technomic.com
www.technomic.com

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