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Facilitators: Bryan Urbick, Director of Research and Abel Westerhof, Consumer-Knowledge Centre
Title: Challenging the Consumer: Women's Focus Group
"I want what I want" is a consumer refrain to which product developers closely attend. But what do consumers want when they must make trade-offs?
A group of real, live consumers from different household types will explain their views on important food and beverage issues.
Sponsor: IFF
running time: 1 hr 5 minutes
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