Speaker: Larry Wu, Vice President, Consumer Strategist, Food and Beverage Iconoculture Title: Convenience as Defined by the Generations: Boomer, Gen Xer and Millennial (2007)
"Convenience" conjures up images of a speedy kitchen for consumers, but mealtime stress plays out differently for each generational consumer segment. Time is not always the primary driver, and the definition of kitchen convenience varies by age
