Speaker: Valerie Skala Walker. Vice President, Consumer & Shopper Insights, Information Resources, Inc. Title: Positioning "Healthy" Products for Success (2007)
As more prepared food products incorporate health-related benefits, it is increasingly important to understand the factors that help or hinder their success. What are some of the most successful new brands with health-related positions in the marketplace, and what are some of the factors contributing to that success?
