Speaker: Bryan Urbick, CEO & Chairman, and Abel Westerhof, COO and Director - Consumer Knowledge Centre Ltd
Title: Exploring Tumultuous Teens: Insights & Take Aways (2007)
Targeting the critical teen market is a challenge for food manufacturers. Many companies are resigned to lose consumers during these years in the hope that teens will again be brand loyal in adulthood. Mintel has called teens the "ignored demographic."
