Speakers: Dr. Victor A.L. Gielisse, CMC, Associate Vice President, and Ronald De Santis, Director, Continuing Education’s Industry Solution Group, The Culinary Institute of America Title: Ideation to Reality: Keeping the Gold Standard (2008)
Product developers are pressured to turn around the innovation cycle faster than ever to deliver differentiated products to the market. Too often, the inspired concept first portrayed by the “gold standard” is lost. Techniques and strategies on how to stay true to initial product concepts during product development will be presented. An interactive segment using food samples will help audience members better understand the issues involved.
