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New CMO at Gatorade

June 23, 2008
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June 16/Prism Insight -- Sarah Robb O'Hagan has been named the new chief marketing officer for The Gatorade Co., a division of PepsiCo.

She is charged with leading marketing efforts for Gatorade in the U.S., which will include the core business and new and emerging markets. As part of the new PepsiCo Americas Beverage sector, she will also have input in the direction for Gatorade marketing across Latin America, the largest Gatorade market outside the U.S, the company said.

O'Hagan had been with Nike for close to six years working in marketing and general management roles within the U.S. Most recently, she was the general manager of the western region for Nike, the second largest of four U.S. geographic business units.

Prior to her work with Nike, O'Hagan was vice president of U.S. marketing at Atari Entertainment, where she oversaw the successful relaunch of the brand. She also led the marketing function at both the Virgin Entertainment Group and Virgin Atlantic Airways North America. She began her career with Air New Zealand in marketing.

"Sarah's career is highlighted by creativity, innovation, and brand-building activities, making her the right person to lead Gatorade's marketing efforts," said Todd Magazine, president of Gatorade, U.S., in a statement "Sarah has an amazing track record of elevating high image, sports and entertainment businesses and delivering great results."

The CMO post was previously held by Cindy Alston, who resigned last year to spend more time with her family.

From the June 23, 2008, Prepared Foods e-Flash

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