PF mobile app

Free Webinar: November 19th at 2pm EST
SNACK SUCCESS: Changing the way we target consumers based on their textural and experiential snack eating preferences

Antioxidants & Nutritionals / Beverages / Retail Market Trends

Hitting the Shelves: A Twist on Energy Drinks -- February 2009

February 1, 2009
/ Print / Reprints /
ShareMore
/ Text Size+


POM Wonderful, known for its pomegranate juice and tea drinks, branched out of its comfort zone with its launch of a unique iced coffee drink. Marketed under the brand name POMx, this beverage is available in Café au Lait, Chocolate, Caramel and Chai Tea flavors, and contains a potent dose of caffeine and healthy antioxidants. POMx positions as a sophisticated offering for consumers who seek an energy boost, but want to avoid excess sugar and artificial ingredients commonly associated with carbonated sodas, coffee beverages and energy drinks. POMx’s Café au Lait variant is brewed with Rainforest Alliance Certified Arabica beans that blend with fat-free milk and chocolate to deliver a rich taste. Equally impressive is the iced coffee’s ingredient list, which includes organic cane sugar, natural caffeine and flavorings, and POM Wonderful’s patent-pending Antioxidant Extract.

Mintel GNPD
You must login or register in order to post a comment.

Multimedia

Videos

2014 Prepared Foods

October 2014 PF cover

2014 October

Check out the October 2014 issue, with features on clean-label Asian foods, cheese trends,and much more!

Table Of Contents Subscribe

Protein

Have your most recent product launches emphasized protein on labels/packaging ?
View Results Poll Archive

PREPARED FOODS STORE

Vegetable Oils in Food Technology
Vegetable Oils in Food Technology: Composition, Properties and Uses, 2nd Edition

Now in an extensively updated second edition, the volume provides a source of concentrated and accessible information on the composition, properties and food applications of the vegetable oils commonly used in the food industry.

More Products

MARKET TREND REPORT

Benecol Case Study: Reducing Cholesterol

Bread and Butter
Benecol is a brand licensed by Finnish company, Raisio Group. Branded products include a range of cholesterol-lowering food goods such as fat spreads, yogurts, milk, bread, and soy drinks. Market Line

 

www.research-store.com/preparedfoods/Product/alcoholic_drinks_in_the_united_states?productid=C62C083F-3988-4404-8CC4-2354D62AE7F5

STAY CONNECTED

Facebook icon Twitter icon  YouTube iconLinkedIn icong+icon

Food Master

food master 2013Food Master 2013 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.