On the Street - Cargill's Healthy Cookie Base Assists Formulation of Unique Products

A new cookie base makes it easy to create whole-grain cookies and bars with added fiber. Cargill's convenient new Healthy Cookie Base is big on nutrition and big on flavor. Packed with good-for-you ingredients, the versatile, convenient base lets manufacturers offer customers unique signature snacks to meet the growing desire to eat smarter. The Healthy Cookie Base contains proprietary ingredients, including OiliggoFiber(tm) Inulin, GrainWise(tm) Wheat Aluerone and WheatSelect(tm) White Whole Wheat. The base helps cookie processors grow sales with a customizable platform that delivers a great- tasting, high-fiber, trans-free,whole-grain cookie. It creates a competitive advantage for customers via a unique product that is very difficult to replicate. Cargill, www.cargill.com

From the March 30, 2009, Prepared Foods E-dition