PF mobile app

Your industry information available where and when you want it!
Download our new app, Prepared Foods Mobile, on your iOS or Android-based phone or tablet

Breaking News / Organic & Natural

Consumers Looking for ‘Natural’ and ‘Organic’

July 7, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
July 7/Knoxville/Knoxville News Sentinel -- U.S. consumers’ food tastes continue to evolve, according to a newly released survey that reveals Americans most want to see “Natural,” “Organic” or “Grown in the USA” product labels on their food.

When asked “Which is the best description to read on a food label,” 25% of consumers said “100% natural” or “All natural,” according to the survey, called Eco Pulse, which was conducted by Knoxville advertising and research firm Shelton Group.

Another 24% said “USDA Certified Organic” or “100% organic, and 17% said they preferred “Grown in the USA.”

“This looks baffling on the surface, because we Americans like our bananas, oranges, and strawberries year-round. We’re used to eating fresh fruits and vegetables grown out of season, including some that can’t even be grown in the U.S.,” said Suzanne Shelton, president of Shelton Group, which focuses on marketing green products to U.S. consumers.

Shelton also cited the fact Americans increasingly are worried about food contamination, water treatment and crop fertilization in other countries. She also pointed to a growing trend of support for family farms and local sourcing.

Other findings in the Eco Pulse survey, which was conducted by Shelton Group researchers who polled 1,013 U.S. consumers, include responses on recycling and sustainability

The Shelton Group survey found more than 60% of Americans say they regularly recycle but continue to be concerned about convenience and the need for more curbside service.

Also, the number of consumers searching for greener products has increased in the past two years. Nearly 70% say they search for sustainable products, but only 23% consistently buy green products across many product categories like natural foods, green house-cleaning products or energy-efficient appliances because of their higher costs. And 71% of Americans say green products usually or always cost more.

 

From the July 7, 2011, Prepared Foods' Daily News.

You must login or register in order to post a comment.

Multimedia

Videos

2014 Prepared Foods

cover

2014 December

The December issue of PF features cover story: Ingredients for Functional Foods, Beverages, and so much more!

Table Of Contents Subscribe

2015 TRENDS

What will be the most important trend of 2015?
View Results Poll Archive

PREPARED FOODS STORE

Vegetable Oils in Food Technology
Vegetable Oils in Food Technology: Composition, Properties and Uses, 2nd Edition

Now in an extensively updated second edition, the volume provides a source of concentrated and accessible information on the composition, properties and food applications of the vegetable oils commonly used in the food industry.

More Products

MARKET TREND REPORT

Benecol Case Study: Reducing Cholesterol

Bread and Butter
Benecol is a brand licensed by Finnish company, Raisio Group. Branded products include a range of cholesterol-lowering food goods such as fat spreads, yogurts, milk, bread, and soy drinks. Market Line

 

www.research-store.com/preparedfoods/Product/alcoholic_drinks_in_the_united_states?productid=C62C083F-3988-4404-8CC4-2354D62AE7F5

STAY CONNECTED

Facebook icon Twitter icon  YouTube iconLinkedIn icong+icon

Food Master

food master 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.