- MARKET INSIGHTS
Quaker Oats may have long been a staple of cookie recipes in consumers’ kitchens, but the brand is finally gaining its own packaged cookie line. Quaker Oatmeal Cookies feature whole-grain oats and pieces of dried fruit and nuts, and are available in two varieties: Soft Baked and Crunchy Oat Granola. The Soft Baked versions feature such flavors as Apple & Cinnamon, Banana Nut, Chocolate & Al--mond, Cranberry & Yogurt, and Raisins, while the Crunchy Oat Granola options include Apple & Cinnamon, Mixed Berry, Mixed Nuts and Raisins.
As Alberto Fernandez, vice president of Quaker Foods & Snacks North America, explains, “Creating this line of cookies has been a long time coming for us at Quaker and is a great addition to our portfolio…These cookies combine the goodness of whole grains with real fruits, like dried cranberry and banana, sweet chunks of chocolate and hearty nuts.” pf