- MARKET INSIGHTS
February 28/Los Angeles -- Reed's Inc. has added four new flavors to its new Reed's Culture Club Kombucha line. The flavors are Pomegranate Ginger, Passion Mango Ginger, Cabernet and Coconut Water Lime.
Chris Reed, founder, chairman and CEO of Reed's Inc., stated, "We continue to have a great response to our initial four flavors of Kombucha and many requests are coming in from retailers around the country for more variety of flavors. Our first flavors were very inspired, with nouveau flavor combinations like Hibiscus Grapefruit Ginger Kombucha. In this new round of flavor development, we were compelled to be even more inventive, resulting in our new Coconut Water Lime Kombucha -- the first marriage of the fast growing coconut water and Kombucha beverage categories. Our new Cabernet Kombucha was inspired by our customers telling us they are using our Kombucha as a wine substitute. Since our third quarter 2012 launch, we have emerged as a clear front-runner in the competitive Kombucha category, establishing ourselves as the number two player. Our sights are clearly set to be number one."