Pocino Foods Company says its Banh Mi Meatballs are “where Eastern flavors meet a Western favorite.” Pocino says it blends Asian herbs and spices and brings an “authentic, homemade Indochinese flavor to the traditional meatball.” Foodservice operators then can dress it up with chilies, onions and peppers in a sandwich; or heat and try as an appetizer. The New York Times mentions the Banh Mi is growing more popular in major urban areas, such as Seattle, Portland, San Francisco, San Jose and Los Angeles—as well as in New York, Boston, Atlanta and in New Orleans, where it’s affectionately known as a “Vietnamese Po-Boy.”