- MARKET INSIGHTS
June 3/Woodbury, N.Y. -- AriZona Beverages and Shaquille O'Neal are entering new territory with an all-natural line of cream sodas. The partnership was announced via social media on Twitter and Facebook, by Shaquille O'Neal (@SHAQ) and AriZona Beverages (@DrinkAriZona) to their combined audiences totaling almost 14 million followers. As the photos of Shaq and the new can design were shared and retweeted using #SodaShaq, fans created a social media frenzy that was quickly picked up by the media.
AriZona Beverages is known for its big cans and big value, so a partnership with the 7'1" big man was a no brainer. The iconic basketball player, whose number 34 was recently retired by the Los Angeles Lakers, is the latest sports legend to join team AriZona. "We are thrilled to partner with Shaq," said chairman Don Vultaggio. "He is the perfect addition to the AriZona family. This is a great way to introduce a new generation to an all-natural soda shop classic made with real Vanilla from Madagascar. Soda Shaq tastes like the cream sodas that I remember as a kid in Brooklyn. We think ours is the best tasting on the market."
Shaquille O'Neal remarked, "My family and I are huge fans of AriZona, and we always have it in our refrigerator. One of my favorite drinks growing up in Newark as a kid was cream soda; together we made an all star lineup that I'm looking forward to sharing with my fans."
The Soda Shaq Cream Soda line comes in four flavors, including Vanilla, Blueberry, Strawberry and Orange. Soda Shaq contains no artificial flavors, colors or preservatives. Made with real Madagascar Bourbon Vanilla extract and pure cane sugar at only 90 calories per serving, the Soda Shaq line is available in 23.5oz. cans. The suggested retail is $0.99 per can.