free wbeinar

Competing in Tomorrow's Omega-3 Consumer Market
Thursday, September 18, 2014 at 2:00 PM EDT

Breaking News

AFT Names Strategy Sr. VP

AFS Technologies, a provider of software solutions for the CPG industry, has appointed Chris Rice as senior vice president of industry strategy.

June 10, 2014
KEYWORDS personnel / strategy
/ Print / Reprints /
/ Text Size+
Phoenix/Business Wire -- AFS Technologies, a provider of software solutions for the CPG industry, has appointed Chris Rice as senior vice president of industry strategy. In this role, Rice will provide strategic consulting to ensure CPG companies are equipped to optimize the benefits of a fully integrated software solution suite in order to capitalize on growth opportunities and increase revenue. In addition, he will guide the strategic development and direction for the AFS Sales Solution Suite, comprised of functionality for trade promotion management and optimization and retail execution.

“Chris will capitalize on our state-of-the-art technology and CPG software offerings to position AFS and its products as a household name in the CPG industry,” says Kurien Jacob, CEO of AFS Technologies. “With his extensive knowledge of the CPG space and a passion for understanding customer needs, Chris will enable AFS to better communicate the offerings we provide to the global CPG segment.”

A CPG industry veteran with over 28 years of experience, Rice has worked with many CPG industry leaders such as Kraft, Nestle, Unilever, Del Monte, Miller Brewing, and Dannon. He gained his experience while working for the Quaker Oats Company, CAS, Information Resources Inc. and IBM DemandTec. He has extensive expertise in the areas of Trade Promotion Management (TPM), predictive customer planning, strategic trade and marketing planning, retail execution and shopper insights. Rice is a graduate of the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

You must login or register in order to post a comment.



Air Products Video

2014 Prepared Foods

PF August 2014 cover

2014 August

Check out the August 2014 issue of Prepared Foods, with features on school lunches, restaurant trends, and more!

Table Of Contents Subscribe


Vegetable Oils in Food Technology
Vegetable Oils in Food Technology: Composition, Properties and Uses, 2nd Edition

Now in an extensively updated second edition, the volume provides a source of concentrated and accessible information on the composition, properties and food applications of the vegetable oils commonly used in the food industry.

More Products


Benecol Case Study: Reducing Cholesterol

Bread and Butter
Benecol is a brand licensed by Finnish company, Raisio Group. Branded products include a range of cholesterol-lowering food goods such as fat spreads, yogurts, milk, bread, and soy drinks. Market Line

Food Master

food master 2013Food Master 2013 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.


Facebook icon Twitter icon  YouTube iconLinkedIn icong+icon