Taste of Nature Foods Inc. announced that it has named Marty Provost, a senior executive with an extensive background in consumer goods and sales, to the executive role of managing director. In this role, Provost will oversee and lead Taste of Nature’s breakthrough efforts in the United States, including a broad portfolio of sales managementand strategy. Provost will report to Steve Diakowsky, president and chief executive officer, Taste of Nature Foods, Inc., and will be a member of the company’s senior leadership team.

“Marty is a seasoned leader with deep experience within the consumer packaged goods industry,” said Steve Diakowsky, president and chief executive officer, Taste of Nature Foods, Inc. “We are thrilled to have him on our executive team, leading the company’s efforts in the United States as we continue to introduce new consumers to our one-of-a-kind, delicious and wholesome organic snack bars.”

Provost previously served as senior division vice president, sales at Annie’s Inc. He has also held executive roles at The Hain Celestial Group, Inc., Del Monte Foods and Borden Inc.