PepsiCo India announced the launch of a premium innovation under its flagship potato chip brand Lay's: Lay's MAXX. Lay's MAXX is a global innovation from Lay's and is present across markets such as Europe, USA, and Middle East. Lay's MAXX is now all set to make a foray into the Indian market with its international and premium taste experience. It is a uniquely differentiated potato chip that promises Maxx crunch and Maxx taste to its core targeted audience of young males. 

Lay's MAXX with its deep ridges, loud crunch and intense flavors is offering a powerful and intense taste experience, to enjoy an evening out with buddies. The product is available in two intense flavors - Sizzling Barbecue and Macho Chilli at two price points of Rs. 15 and Rs. 30 each.

Talking about Lay's MAXX, Mr. Rajiv Mathrani, Director and Category Marketing Head-Snacks, PepsiCo India said, "Lay's MAXX is one of our most differentiated global offerings and we are delighted to bring this to the Indian consumers. Lay's MAXX offers a unique texture with deep ridges and a crunchy hard bite. The consumer experience is further enhanced with its 2 intense flavors - Macho Chilli and Sizzling Barbeque. Lay's MAXX is sure to give the consumers a powerful and never before taste experience."