Follow Your Heart, makers of egg-free foods since the 70’s, and the producers of a vegetarian mayonnaise alternative, Vegenaise®, launched a 100% plant-based whole egg replacer called VeganEgg™ to the public. With egg prices at an all-time high and an increased need for a more sustainable egg alternative, Follow Your Heart is pleased to announce that VeganEgg has finally hatched. VeganEgg is an entirely egg-free, cholesterol-free egg replacer that emulates the flavor, texture and functional properties of eggs, and even makes scrambles, quiches, frittatas, as well as replaces eggs in baked goods.

The team at Follow Your Heart has always kept sustainability top-of-mind. From their own solar-powered production facility, to their entirely plant-based lineup of retail products, founders Bob Goldberg and Paul Lewin have long sought to provide their customers with better food options for both health and the environment. “Enormous amounts of water, resources and fossil fuels go into chicken and egg production, not to mention the inhumane conditions that many of these animals are subjected to,” Mr. Goldberg, president and CEO of Follow Your Heart said. “We have been working toward VeganEgg for over a decade now, and there were many challenges that we overcame before developing a product that could truly replace eggs.”

As long-standing innovators in the natural foods marketplace, Follow Your Heart is introducing two new ingredients in VeganEgg: “algal flour” and “algal protein,” both derived from a natural microalgae. “When we discovered that microalgae are a highly-sustainable source of nutritionally rich ingredients, we immediately knew they could help us make better plant-based foods,” said Mr. Goldberg. Whole algal flour and protein naturally contain high levels of healthy lipids, carbohydrates and micronutrients. These nutrient-dense microalgae also contain all essential amino acids and are a great source of dietary fiber. While not all of VeganEgg’s ingredients can be found in the traditional kitchen pantry, together they create an egg alternative well suited for use in cookies, muffins, cakes and fluffy scrambles and omelets.

All of the ingredients in VeganEgg are plant-based, allergen-free and non-GMO. In addition to functioning like eggs, VeganEgg is a good source of dietary fiber (4g per serving) and calcium (10% DV per serving), contains fewer calories and has less than half the fat of eggs.

VeganEgg will initially be available online through Amazon.com for $6.99 - $7.99. Each 4 oz. package of VeganEgg will produce the equivalent of a dozen eggs. The shelf life of VeganEgg is 6 months from date of manufacture.