As part of its comprehensive Consumer Brand Metrics program, Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records almost 100,000 consumer visits annually.
"It's important to point out that it's the consumers who rated the chains and selected the winners," said Darren Tristano, president of Technomic. "In essence, the award is from the customers themselves."
Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2016 Chain Restaurant Consumers' Choice Awards:
Papa Murphy's Take 'N' Bake Pizza
INTENT TO RETURN
Cheddars Scratch Kitchen
PROVIDES VALUE THROUGH SERVICE
Jimmy John's Gourmet Sandwiches
Cracker Barrel Old Country Store
Ben & Jerry's
Chipotle Mexican Grill