No matter how you slice it, there’s good news—and even better news. The good news is that retail frozen pizza category dollar sales are growing. IRI, a Chicago-based market research firm, tracks dollar and unit sales at supermarkets, drugstores, mass market retailers, gas/C-Stores, military commissaries and select club and dollar retail chains. Its data show frozen pizza category sales rose 2.88% to $4,684,214,784 although unit volume declined 2.58% to 1,350,849,792 during a 52-week period ending December 27, 2015.
What’s even more encouraging is that this is a category that consumers love—anywhere, everywhere and anytime. In fact, for Americans, pizza lands in the number one spot as the ultimate comfort food, according to The Harris Poll, which conducted an online survey of 2,252 US adults between December 9 and 14, 2015. With a 15% slice of Americans hailing it as their number one, it gets more than twice as many votes as any other food choice.