Okay, so maybe not everybody is literally in a car, truck or SUV, or rushing through the convenience store. It turns out there’s a sizeable number of consumers (including those hard-to-figure Millennials) who like to eat at home, save money and simply enjoy a hearty meal.
In fact, Mintel Group Ltd., Chicago, says soup’s very much on trend—as demonstrated by the firms’ “Soup-US” report in November 2015