New Sobe Varieties

Midnight Mojito features blackberry flavor twirled with the taste of refreshing mint, and En Fuego offers a refreshing lime flavor paired with a little bit of heat

SOBE recently introduced two new flavors to the brand's lineup. Midnight Mojito features blackberry flavor twirled with the taste of refreshing mint, and En Fuego offers a refreshing lime flavor paired with a little bit of heat.

Both products are now available at retailers nationwide.

With the launch of its "#SOBENotSorry" campaign, SOBE has revamped its website – www.SOBE.com – highlighting bold new graphics and the return of the brand's 'fantasy names,' including fan favorites Morning Patrol (Strawberry Banana) and Lizz Blizz (Piña Colada).

This exclusive Prepared Foods webinar looks at the industry’s latest low-and no-sugar new foods and beverages—as well as the new ingredient options to consider for 2024 and beyond.