2017 Ingredients for Health Guide: Heart Health Foods & Beverages
The market for new heart health foods and beverages still remains niche
Heart health is a primary health concern for seniors. In fact, a significantly higher proportion of people ages 65 and older require medication to address heart health related issues. Even so, the market for new heart health foods and beverages still remains niche, with the number of heart health positioned product launches representing less than 1% of total launches tracked by Innova Market Insights during 2015.
Like so many areas of the functional foods and nutraceuticals space, supplements dominate for the delivery of heart health ingredients. Based on the number of global supplement product launches tracked by Innova Market Insights in 2015, 14% of supplements had a heart health positioning, with some of these being positioned on multiple health platforms, not just heart health. Growth continues for heart health supplements, with an 8% increase in global supplements product launches tracked by Innova Market Insights with a heart health positioning in 2014 from 2015.