Synthetic anti-oxidants are now passé.
There's a new revolutionary natural anti-oxidant that is much more effective than Ascorbic acid.
Everyone loves to eat good, fresh food. We also wish that food remains naturally fresh for many days. But as time passes, it is inevitable that the quality of food starts deteriorating. This affects not only the taste, aroma and texture of food; but also causes serious health risks and wastage of food.
One of the major reasons for the deterioration of food is the auto-oxidation of lipids by which free radicals are produced. Oxidation of lipids is a common, undesirable chemical change which impacts flavor, aroma, texture and nutritional quality.
What are anti-oxidants?
Anti-oxidants are substances that prolong the shelf life of food by delaying the oxidation process.
|Natural Tocopherol||Synthetic Tocopherol|
The concept of shelf life is an area of clear contrasts. At the consumer level, there is interest in the convenience of longer shelf life and cutting down of food waste on one hand, while there is demand for natural formulations and fresher products on the other. Shelf life enhancement is, therefore, a balancing act of sorts. There are a number of anti-oxidants available in the market – synthetic ones being the most commonly used. However, recent studies question the safety of using synthetic anti-oxidants, with research clearly pointing to the fact that these can be detrimental to human health. This has led to a rapid change in preferences, with consumers increasingly choosing natural products over synthetic ones. Some of the synthetic anti-oxidants have also been banned in many countries owing to health concerns.
Globally, there is increasing consumer awareness of the detrimental effects of synthetic anti-oxidants. This has fuelled the demand for natural anti-oxidants for shelf life extension.
Some companies, like Kancor, aims to help people make more informed choices; to use more natural products by making them more user friendly and increasing the efficacy of products, keeping pace with evolving customer needs.
How do natural anti-oxidants work?
There is a range of natural anti-oxidant solutions, such as OxiKan®, derived from the finest rosemary. These products offer a way to extend shelf life naturally, without resorting to any artificial or synthetic means. Rosemary mainly contains three kinds of anti-oxidant molecules – carnosic acid, carnosol and rosmarinic acid that inhibit the oxidation of other molecules by getting oxidized themselves. This helps in extending the shelf life of the end application by fighting rancidity in oils and fats, and stabilizing natural colors.
For more information on natural anti-oxidant solutions and the options available, visit www.Kancor.in.