It’s one thing to wipe the slate clean and make a new start. Yet in the food and beverage industry, that’s not exactly what happens when you turn the page on the calendar and start a new year. That’s because new product development –the art and science of working with new ingredients, new flavors and forms—is ever evolving.
Speaking of “clean” for example, it was a key trend in 2016 that will remain dominant in 2017 says global new products tracker Innova Market Insights, Arnhem, The Netherlands. In fact, Innova says growing calls for transparency throughout the supply chain are taking clean and clear label to a new and supreme level. This comes as the inherent benefits of plant-based products are being active marketed to a more health conscious consumers. Accordingly, “Clean Supreme” and “Disruptive Green” led Innova Market Insights’ Top Ten Trends list for 2017.