When it comes to determining if the latest popular diet or nutrition trend is merely a fad or a true paradigm change, processors have their work cut out for them. Not only must they do their homework to determine if the science matches either the claims or the public perception, but they must also investigate the practicality of the regimen and whether the investment in it will be helpful to the consumer while still being worthwhile to the manufacturer.
When queried about why they want to lose weight, a significant number of consumers cite the need to ward off heart disease. According to the American Heart Assn., advances in clinical care over the past several decades have translated into far more people surviving heart attacks.