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October 2011/Prepared Foods -- Mountain Dew has become a regular at limited-edition offerings, and this fall is no exception. However, setting this launch apart is a particular promotional effort, which involves a special relationship with a video game.
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“Rank Up Your Game with Double XP” seeks to benefit Dew fans and gamers playing Call of Duty: Modern Warfare 3 by offering double experience time for every purchase of select Mountain Dew products. It coincides with the limited-time re-release of Mountain Dew Game Fuel, in its original citrus cherry variety, as well as a new tropical flavor which, according to Mountain Dew, was “created in collaboration with the Call of Duty team specifically for Modern Warfare 3.” pf
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