Marc Green, CBC, is a qualified B2B communications executive with decades of experience in the food processing and food ingredients markets. His creative efforts have garnered him dozens of awards, and in 2011, B2B magazine named him as one of the country’s top 25 digital marketers. As a director at National Starch Food Innovation and Ingredion Inc. for more than 25 years, he developed an intimate and comprehensive knowledge of starch ingredients and their applications in food and beverage development and manufacturing. Green now serves as senior strategist for B2B Marketing Strategies LLC. He can be reached at firstname.lastname@example.org or through this magazine.