One of sports nutrition’s oldest brands, PowerBar, marks its 30th anniversary with a major relaunch! Back in Emeryville, Calif., PowerBar started 2016 off strong with new packaging, new promotions and a host of new products including a protein shake, reduced sugar protein bars and Simple Fruit Energy Food, a real fruit puree.
How did PowerBar officials find opportunity in a crowded sports nutrition marketplace? What are the lastest “must-haves” in product formulation for athletes and active adults? Fortunately, PowerBar could lean on the extensive resources of parent Post Foods, whose Premier Nutrition Group also includes Premier Protein, Supreme Protein and Joint Juice.
Come hear Doug Cornille, PowerBar Vice President of Marketing, discuss his team’s behind-the-scenes innovation efforts.