On Demand
Streamed LIVE from New Products Conference 2017 | PepsiCo and Israel’s Strauss Group have invested millions in Sabra Dipping Company LLC and the nation’s largest hummus factory in Colonial Heights, Va. This included an entirely new 20,000-sq.-ft. Center of Excellence (COE), which features a state of the art culinary center, research laboratory, ideation space, packaging prototype lab, a pilot plant and hands-on research modules.
Hear Tulin Tuzel, Chief Technology Officer, discuss Sabra’s approach and how consumer insights and trends influence product and package development.
Sponsored by: