American menu development relies on the evolution of trends. While we may roll our eyes at Starbucks’ Unicorn Frappuccino, or any “next trending ingredient” for that matter, trends are, after all, what keep the foodservice market dynamic, competitive and enticing.
Bakery food innovation in 2016 was a study in opposites with new product action focused at two extremes. There are indulgent products focused on taste as well as and healthful products with added functionality or fewer objectionable ingredients.
Today’s product developers are taking advantage of hundreds of available grain types and formats, from millet, quinoa, teff, and other grasses, seeds, to multiple rice varieties to wheat in forms such as couscous and freekeh.
IRI’s approach to developing a robust demand portfolio strategy provides a sustainable competitive advantage
February 8, 2017
The IRI Point of View, “Winning the CPG Zero-Sum Game by Uncovering Hidden Growth Pockets,” details three potential key strategies — “Buy, Borrow and Build” — for participation in category sub-segments of rapid growth.
Technomic offers a glimpse at what consumer trends could shape 2017
January 23, 2017
Technomic has identified five themes that will define consumer foodservice behavior this year, and presented them at Technomic's annual Consumer Insights Planning Program meeting, January 11-12, 2017 in Newport Beach, California. A comprehensive analysis of evolving consumer lifestyles paired with exclusive industry, menu, operator, and consumer data signals that 2017 will see an accelerated fragmentation of consumer attitudes and purchase drivers.