New report studies the effect of transparency on long-term consumer loyalty
January 24, 2017
A variety of concerns weigh on modern consumers, among them are the availability of healthy foods and the impact food has on health and well-being. In this environment, consumers have demanded greater transparency from food companies. It can be inferred that food companies that recognize and support these consumer priorities can achieve long-term consumer loyalty and brand value.
Roka Bioscience, Inc., a molecular diagnostics company focused on providing advanced testing solutions for the detection of foodborne pathogens announced the appointment of Mary Duseau as President and CEO.
The Oscars, Emmys, Grammys, Golden Globes and Tonys. Every winter and summer brings a crush of awards programs for movie and television stars, musicians, stage actors and others—all those who feed consumer demand for entertainment.
The $35 million deal should strengthen OmniActive’s presence in global nutraceutical space
January 3, 2017
The Everstone Group has invested $35 million in Mumbai-based OmniActive Health Technologies Ltd. (OmniActive) to further accelerate its growth in the fast-expanding nutraceuticals space. The deal is Everstone’s third in the healthcare and wellness sector in less than a year.
According to The Hartman Group this top 10 list of key words should be part of every food and beverage industry professional’s vocabulary
December 29, 2016
In the never-ending quest to connect with consumers on a meaningful level, today’s marketers like to think they can target specific needs by appealing to hot-button desires in health and wellness, changing eating behaviors or influencers to purchase.