Within 10 years, online food shopping will reach digital maturity in the US
February 15, 2017
This first perspective offers recommendations on how food marketers and manufacturers should be preparing their strategies and managing the organizational change that will be required to engage those shoppers.
Technomic offers a glimpse at what consumer trends could shape 2017
January 23, 2017
Technomic has identified five themes that will define consumer foodservice behavior this year, and presented them at Technomic's annual Consumer Insights Planning Program meeting, January 11-12, 2017 in Newport Beach, California. A comprehensive analysis of evolving consumer lifestyles paired with exclusive industry, menu, operator, and consumer data signals that 2017 will see an accelerated fragmentation of consumer attitudes and purchase drivers.
The intrinsically healthy image of fruit has helped to drive the market forward
January 16, 2017
One of the key growth areas in the snacks category in recent years has been fruit-based snacks. Their share of global tracked snack launch activity recorded by Innova Market Insights has more than doubled from less than 8% to nearly 18%, over the past five years. This makes it the number three snacks sub-category overall after savory/salty snacks and snack nuts/seeds.
Prepared Foods talks new products with Jonathan Davis, senior vice president of research and development for ARYZTA LLC, Los Angeles
January 6, 2017
Editor’s Note: Jonathan Davis has been with La Brea Bakery since it opened its doors more than 25 years ago. He studied at the California Culinary Academy in San Francisco before taking a position with Nancy Silverton at La Brea Bakery.
According to The Hartman Group this top 10 list of key words should be part of every food and beverage industry professional’s vocabulary
December 29, 2016
In the never-ending quest to connect with consumers on a meaningful level, today’s marketers like to think they can target specific needs by appealing to hot-button desires in health and wellness, changing eating behaviors or influencers to purchase.