The majority of Americans are willing to pay more for out-of-season foods
March 7, 2017
While Americans want the option of seasonal food and drink throughout the year, over three-quarters (78%) consider seasonal dishes to be a treat and more than two in five (42%) say they are willing to pay more for a seasonal dish when dining out.
Millennials, Gen Z will drive trend of replacing meals with snacks for the next decade
March 6, 2017
Although most snack foods are eaten between meals, snack foods eaten at main meals now represent 24% of all snack food eatings, which is up from 21% five years ago, according to NPD’s continual tracking of US consumers snacking attitudes and behaviors.
Frozen food demand endures despite current trends focused on fresh ingredients
February 27, 2017
The popular food segments of yesteryear—namely frozen and canned products—have gotten the cold shoulder as consumers often unfairly adopted the largely inaccurate presumption that fresh foods were significantly more nutritious than frozen or canned varieties.
Within 10 years, online food shopping will reach digital maturity in the US
February 15, 2017
This first perspective offers recommendations on how food marketers and manufacturers should be preparing their strategies and managing the organizational change that will be required to engage those shoppers.
Technomic offers a glimpse at what consumer trends could shape 2017
January 23, 2017
Technomic has identified five themes that will define consumer foodservice behavior this year, and presented them at Technomic's annual Consumer Insights Planning Program meeting, January 11-12, 2017 in Newport Beach, California. A comprehensive analysis of evolving consumer lifestyles paired with exclusive industry, menu, operator, and consumer data signals that 2017 will see an accelerated fragmentation of consumer attitudes and purchase drivers.