Natural has been quite the hallmark of salty snack introductions of late, and Kettle’s Krinkle Cut Organic Roasted Tomato Potato Chips fall right in line.

Presenting at the 2012 National Association of Convenience Stores (NACS) Leadership Forum, the NACS vice president of research Dae Kim delved into the importance snack sales play to this retail market. Kim noted the per-store sales of snacks (candy, salty, sweet and alternative snacks) stood at roughly $2,500 in 1975 but were a stalwart $13,500 in 2010. And, “while snacks draw about 10% of c-store trips, snackers dominate impulse sales (accounting for about 35%).”