Proteins

RXBAR Expands High Protein Line With Chocolate Chip Peanut Butter Flavor

Wed, 17 Jun 2026 09:00:00 -0400

RXBAR has added Chocolate Chip Peanut Butter to its High Protein lineup, offering 19g of plant-based protein made with six recognizable ingredients. The launch reflects growing consumer demand for high-protein snacks that balance nutritional benefits, ingredient transparency and indulgent taste.

CRISP POWER Invests $15 Million in Texas Production Facility

Wed, 17 Jun 2026 06:00:00 -0400

CRISP POWER Protein Pretzels opened a $15 million production facility in Stafford, Texas, marking its transition from an import-based model to domestic manufacturing. The investment positions the brand to support growing retail and e-commerce demand while capitalizing on rising consumer interest in high-protein, high-fiber snack options.

Naked Expands Protein Smoothie Line With Two New Flavors

Mon, 15 Jun 2026 08:00:00 -0400

Naked has introduced Chocolate Banana Protein and Blueberry Cheesecake Protein smoothies, each featuring 20g of plant-based protein, 6g of fiber and no added sugar. The launch reflects continued demand for convenient beverages that deliver both nutritional benefits and indulgent flavor experiences.

Hiya Enters Kids Nutrition Category With Protein Powder

Sun, 14 Jun 2026 03:00:00 -0400

Hiya expanded beyond supplements with the launch of Kids Daily Growth + Protein, its first protein powder formulated specifically for children. Made with grass-fed whey protein isolate, prebiotics and essential minerals, the product is designed to support healthy growth and development while addressing protein intake challenges common among picky eaters.

Fields Good Launches Functional Cookies Backed by $1.8M Funding

Sat, 13 Jun 2026 06:00:00 -0400

Fields Good has entered the functional snacking space with a lineup of cookies formulated to support focus, sleep and protein intake. Founded by Ashley Fields, daughter of Mrs. Fields founder Debbi Fields, and Kim Anderson, the brand aims to blend wellness-focused ingredients with the taste and texture consumers expect from traditional bakery-style cookies.

Nurri Expands Into Kids Nutrition With Protein Shake Launch

Fri, 12 Jun 2026 08:00:00 -0400

Nurri is entering the children's nutrition category with the launch of Nurri Kids, a protein shake formulated for children ages 4 and older. Available nationwide at Sam's Club, the product combines ultra-filtered milk, 10g of protein and nine essential vitamins and minerals, reflecting continued demand for convenient, nutrient-dense options for families.

Polar Joe Adds Unsweetened Espresso Protein Coffee

Fri, 12 Jun 2026 03:00:00 -0400

Polar Joe has expanded its Café Series with the launch of Polar Joe Espresso, an unsweetened protein coffee designed for consumers seeking customizable coffee beverages with added nutrition. The ready-to-mix product delivers 20g of protein and approximately 110mg of caffeine per serving while maintaining the brand’s focus on clean-label formulation and high-protein performance.

Clif Builders Adds White Fudge Oreo-Flavored Protein Bar

Wed, 10 Jun 2026 08:00:00 -0400

Clif Builders is expanding its protein bar portfolio with the launch of a White Fudge Oreo-flavored variety inspired by the popular sandwich cookie. The gluten-free bar delivers 20g of plant-based protein and carbohydrates to support post-workout recovery while reflecting continued demand for indulgent flavors in functional nutrition products.

OIKOS Adds Strawberry, Mocha Latte Protein Shakes

Wed, 03 Jun 2026 08:00:00 -0400

OIKOS is expanding its ready-to-drink protein shake portfolio with the introduction of Strawberry and Mocha Latte varieties. The new flavors reflect growing consumer interest in fruit-forward protein beverages and coffee-inspired formats, while providing 30g of complete protein, prebiotic fiber and no artificial sweeteners or flavors.

Muscle Milk Reformulates Protein Shake Portfolio

Tue, 02 Jun 2026 10:00:00 -0400

Muscle Milk has reformulated its ready-to-drink protein shake lineup with ultra-filtered milk and a simplified ingredient list containing half the ingredients of the previous formula. The shakes deliver 26-42g of complete protein per serving and are made without artificial sweeteners, flavors or added colors, reflecting growing demand for cleaner-label protein products.

PopCorners Launches Protein-Packed Snacks

Wed, 27 May 2026 08:00:00 -0400

PopCorners expanded its snack portfolio with a protein-focused line designed to meet growing consumer demand for convenient, high-protein snacks. Available in three flavors, the popped snacks deliver 9g of protein per serving while maintaining the brand’s signature airy crunch.

A Rising Tide Lifts All Proteins

peckenpaughd@bnpmedia.com (Douglas J. Peckenpaugh) — Tue, 26 May 2026 00:00:00 -0400

Protein’s evolution from essential nutrient to mainstream functional ingredient has transformed food and beverage innovation, with demand projected to climb steadily over the next decade. As brands expand protein fortification across categories, formulators face the challenge of balancing nutrition goals with the taste, texture and sensory experiences consumers expect.

Beyond Protein Grams: The Science Reshaping Functional Nutrition

kantha@corvusblue.net (Kantha Shelke PhD, CFS) — Tue, 19 May 2026 00:00:00 -0400

Protein claims may dominate packaging, but the next wave of innovation is happening at the molecular level. From bioactive peptides and free amino acids to complementary plant proteins and functional protein fractions, developers are rethinking how protein delivers performance, health benefits and consumer value.

Golden Waffles Launches Protein, Fiber Boost Packs

Fri, 15 May 2026 06:00:00 -0400

Golden Waffles introduced new Protein and Fiber Nutritional Boost Packs designed to work with its existing fresh-baked waffle program. The launch gives operators a simple way to align with growing consumer demand for protein, fiber and gut health while maintaining operational efficiency.

Purely Elizabeth Expands Into Protein Granola Category

Wed, 13 May 2026 08:00:00 -0400

Purely Elizabeth is entering the protein-focused snacking space with a whole-food approach to granola formulation. Made with ingredients such as pumpkin seeds, almonds, cashews and chia seeds, the new line combines protein, fiber and ancient grains in gluten-free, vegan formulations designed to balance functionality and flavor.

Sprouts Launches Functional Soda Brand Proda

Tue, 12 May 2026 17:00:00 -0400

Sprouts Farmers Market introduced Proda, a functional soda beverage formulated with 10g of protein, 3g of fiber and zero sugar per can. Available in flavors including Classic Orange, Root Beer and Strawberry Lemonade, the beverage is positioned as a better-for-you refreshment option designed to deliver hydration and functional nutrition without sacrificing flavor.

LALA Launches Protein-Packed Yogurt Smoothies

Mon, 11 May 2026 08:00:00 -0400

LALA is expanding its yogurt smoothie portfolio with the launch of LALA Plus, a lactose-free drinkable yogurt designed to deliver protein, fiber and calcium in a convenient format. Available in four fruit flavors, the new product targets consumers seeking nutrition-forward dairy beverages with added functional benefits.

New Protein Products Focus on Flavor, Convenience

Thu, 23 Apr 2026 00:00:00 -0400

A wave of new protein products—from grass-fed meatballs to flavored SPAM and ready-to-cook chicken—highlights continued innovation in flavor and convenience. For product developers, the lineup reflects growing demand for quick-prep formats, global flavor influences and value-driven protein solutions.

PIILK Debuts Clean-Label Protein Drinks

Sun, 19 Apr 2026 09:30:00 -0400

PIILK is launching direct-to-consumer in the US with a seven-ingredient, clean-label protein beverage powered by fermented yeast protein. The streamlined formulation and single-source protein approach signal ongoing opportunities for developers to simplify RTD protein systems while maintaining functionality and sensory appeal.

Prima Rethinks Protein Bar Formulation

Sat, 18 Apr 2026 09:30:00 -0400

Prima introduced an “ancestral” protein bar made with grass-fed beef tallow and egg yolks instead of conventional oils and additives. The approach required new solutions for sourcing, stability and manufacturing.

Singing Pastures Secures Investment Boost

Fri, 17 Apr 2026 06:15:00 -0400

Bullish invests in the pasture-raised snack brand as demand rises for transparent, functional protein options. The move reflects growing interest in cleaner-label meat snacks and shifting preferences in on-the-go nutrition.

Protein Quality Confusion Opens Door For Innovation

Wed, 08 Apr 2026 06:00:00 -0400

Consumers prioritize taste, simplicity and overall health cues over scientific definitions of protein quality. The disconnect highlights new opportunities for product developers to better align messaging with shopper expectations.

American Egg Board Invests $1M in School Breakfasts

Fri, 03 Apr 2026 07:00:00 -0400

The American Egg Board is investing $1 million to bring more egg-based breakfast options to schools nationwide. The effort aligns with updated dietary guidance positioning eggs as a top protein choice for children’s health and development.

Perfect Snacks Launches Protein + Prebiotics Bar

Mon, 30 Mar 2026 08:00:00 -0400

Perfect Snacks is introducing Protein + Prebiotics, a refrigerated bar delivering 20g of protein and prebiotic fiber without artificial ingredients. The launch reflects demand for high-protein snacks that also support gut health and clean-label expectations.

Javvy Coffee Launches Clear Protein Refreshers

Tue, 24 Mar 2026 03:00:00 -0400

Javvy Coffee is expanding its protein lineup with Clear Protein Refreshers, combining protein, caffeine and electrolytes in a lighter format. The new offering delivers functional benefits without artificial ingredients or added sugar

Elmhurst 1925 Enters RTD Protein Category

Wed, 18 Mar 2026 08:00:00 -0400

Elmhurst 1925 expands into ready-to-drink protein with a clean-label offering built on nuts, legumes and minimal ingredients. The new line pairs high protein performance with smooth texture and no gums, oils or artificial sweeteners.

Urban Remedy Expands Protein Collagen Shakes

Tue, 17 Mar 2026 17:00:00 -0400

Urban Remedy adds a strawberry variety to its best-selling protein collagen shake line, delivering up to 30g of protein with no added sugar. The expansion reflects growing interest in multifunctional beverages supporting recovery, beauty and daily nutrition.

Kraft Mac & Cheese Debuts PowerMac

Tue, 17 Mar 2026 08:00:00 -0400

New PowerMac delivers 17g of protein and 6g of fiber per serving while maintaining the taste and convenience consumers expect. The innovation targets growing demand for better-for-you comfort foods at an accessible price point.

Protein Pints Expands Line With Two Flavors

Sun, 15 Mar 2026 05:00:00 -0400

Protein Pints is adding Salted Caramel and Banana Graham Slam to its lineup of high-protein ice cream. Each pint delivers 30g of protein, 85% less sugar than traditional ice cream and no artificial sweeteners.

DON’T QUIT Rebrands as SkyPop Protein Soda

Wed, 11 Mar 2026 05:00:00 -0400

Protein beverage company DON’T QUIT has rebranded as SkyPop following early traction for its protein soda across major retailers. The brand aims to expand the modern soda category by pairing classic soda flavors with 10g of whey protein, zero sugar and 45 calories per can.