This section highlights new healthy beverages — including power drinks, teas, juices, protein shakes and fruit and vegetable smoothies — that promote functional nutrition and health benefits.
The new beverages are made with with Lion's Mane mushroom extract
April 14, 2024
Crafted with invigorating organic ingredients, each 12oz ready-to-drink AWAKE+PROTEIN latte is fortified with 10g of plant-powered protein and 200mg of Lion's Mane mushroom extract, a nootropic clinically proven to support cognitive function.
The new electrolyte powder can be used before, during, and after workouts
April 13, 2024
Rapid Hydration electrolyte powder can be used before, during, and after workouts in order to keep the body's hydration balanced. It can also be consumed during periods of illness when your body is losing fluids, or even post-late night to feel better in the morning.
Mahisha Dellinger, celebrated hair care mogul, shakes up beverage industry
April 10, 2024
This launch not only celebrates the empowerment of women through a mindful approach to drinking but also underscores a commitment to social responsibility by supporting the Sad Girls Club, a leading mental health organization, with the aim of providing 1000 Huzzies with access to mental health support this year, alongside a pledge to donate 1% of all Huzzy purchases to support the organization's vital work.
Each tea is infused with functional mushrooms and adaptogens for focus, calm, positive mood, and immune and gut support
March 27, 2024
Functional mushroom coffee brand, Four Sigmatic announced that it will debut a new line of organic instant teas. Each tea is infused with functional mushrooms and adaptogens for focus, calm, positive mood, and immune and gut support.
Company expands retail footprint hitting shelves in all The Fresh Market locations
March 20, 2024
Mayawell, a Mexican-owned better-for-you soda, took a step to diversify its product offerings and fortify its retail presence with the introduction of prebiotic sodas in four packs.
The new drink contains antioxidants, immune and gut support, electrolytes, essential vitamins, minerals, and hydration support
March 15, 2024
BEAM be amazing®, a health and wellness brand, unveiled Greens On The Go™. This patent pending ready-to-drink greens product, crafted over nearly two years, aims to set a new standard in convenience, nutrition, and flavor.
The new snacks are gluten-free, vegan, and non-GMO
March 6, 2024
Sweet Chili is a familiar, in-demand flavor profile that delivers a hint of heat and that unmistakable sweet and sour tang — and staves off hunger with 12g of high-grade protein per bag.
The company collaborated with Peloton Instructor, Jess Sims to develop the new powder supplement
February 21, 2024
The vitamin and electrolyte-packed drink mix, made for on-the-go convenience with added immunity-boosting ingredients like additional Vitamin C, Zinc and Elderberry, boasts only 2g of sugar and 20 calories per single-serve stick.