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April 27-28, 2021

Online
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All times are listed in Eastern (ET). Schedule is Subject to Change
11:00 am – 11:45 am ET
Day 1 Keynote

The Journey to Create & Launch a CBD Beverage Brand

Santi Proano
Director, Lighthouse Incubator, Ocean Spray

As the CBD food and beverage boom continues in the U.S., non-alcoholic CBD beverages are gaining shelf space. In this day one keynote presentation, Santi Proano, head of Ocean Spray’s Lighthouse Incubator, will share the journey of creating and launching a CBD-infused beverage brand, including details on the recent launch of CarryOn CBD Sparkling Water. In this session, Santi will discuss:

  • The importance of empathy in developing an offering
  • Starting with “Why?” in brand development
  • An agile approach to prototyping and testing
  • Failing fast, cheap, and moving forward

Sponsored by


11:45 am – 12:00 pm ET

Keynote Networking/Q&A Room

Moderated Q&A with Keynote Speaker and General Conversation


12:00 pm – 12:45 pm ET

U.S. Legal Cannabis Food & Beverage Market Projections & Outlook

Jessica Lukas, Senior Vice President, Commercial Development, BDSA

The market for cannabis-infused foods and beverages continues to grow more diversified as more states pass legalization opening new markets for the products every year. This brings a wide range of cannabis consumers into the market. During her presentation, Jessica Lukas, senior vice president of commercial development for BDSA, will:

  • Bring focus to key market dynamics driving the industry
  • Highlight developments in top cannabis food and beverage categories
  • Provide a look at market opportunities for the coming year

12:45 pm – 1:15 pm ET

Break


1:15 pm – 2:00 pm ET

Supply-Chain & Quality Challenges in the Current Cannabinoid Market

Matthew Anderson, Founder & CEO, Vanguard Scientific Systems

The cannabinoid market is still in its infancy, but demand is increasing. Meanwhile, federal regulators have yet to provide clear-cut guidance on use of cannabinoids in foods and beverages. Navigating supply-chain dynamics in such an environment can pose numerous challenges. In this ingredient-focused session, Matthew Anderson will provide a look at how the supply chain factors into cannabis-infused food and beverage product development, including:

  • The importance of following food and beverage good manufacturing processes (GMPs)
  • Dynamics related to ingredient processing, stability, purity, and safety
  • Establishing a supply chain that helps enable maximum market potential

2:00 pm – 2:45 pm ET

Planning Your Branding & Production of THC-Infused Foods & Beverages with Child-Resistant Packaging

Karen J. Bernstein, Esq.,Managing Partner, Bernstein IP; Chair Emeritus, Packaging & Labeling Committee, National Cannabis Industry Association

Packaging for THC-infused foods and beverages requires multiple considerations in order to meet regulatory and branding labeling requirements, while still offering the latest innovations in child-resistant (CR) packaging to help ensure maximum consumer safety. Karen Bernstein, Esq., will discuss:

  • How federal and state cannabis requirements for child-resistant (CR) packaging affects budgeting and time considerations in branding and production of THC-infused edibles and beverages
  • How different types of intellectual property protection for CR packaging drives innovation in the cannabis space
  • Next-gen CR for THC-infused edibles and beverages, including sustainable CR packaging and CR packaging targeted to senior adult users

2:45 pm – 3:30 pm ET

Future of Cannabinoids in Foods & Beverges: An Evolving Scientific & Regulatory Landscape

Dr. Jeff Chen, MD/MBA, Co-founder & CEO, Radicle Science, Former Executive Director, UCLA Cannabis Research Initiative

Dr. Jeff Chen will guide attendees through the latest scientific research and evolving regulatory landscape of cannabinoids to help us understand what may lie ahead for the role of these unique compounds in consumer goods. This will include:

  • The latest research on the medical, wellness, and functional potential of cannabinoids
  • A comparison of various product form factors
  • Regulatory insights related to medical and functional cannabis-infused foods and beverages

Sponsored by


3:30 pm – 4:00 pm ET

End of Day 1 Networking/Q&A Room

Moderated Q&A with Day 1 Speakers and General Conversation, Day 1 Closing Remarks

11:00 am – 11:45 am ET
Day 2 Keynote

Bringing Craft Beer Excellence to Cannabis

Keith Villa, Ph.D.
Co-Founder, CERIA Brewing Co.

Join Keith Villa, Ph.D., the acclaimed brewmaster behind Blue Moon, the No. 1 craft beer in America, as he documents his journey from MillerCoors to his current venture, CERIA Brewing Co., a Colorado craft brewer of nonalcoholic, cannabis-infused beers. He will provide:

  • An insider’s perspective on the fast-emerging cannabis-infused beverage market
  • Insight into what it takes to capture market share in an ultra-competitive landscape
  • A look at how CERIA products fit into prevailing market trends

Sponsored by


11:45 am – 12:00 pm ET

Keynote Networking/Q&A Room

Moderated Q&A with Keynote Speaker and General Conversation


12:00 pm – 12:45 pm ET

Understanding Cannabis Edibles & Beverage Product Development Dynamics

Jim Makoso, Founder & CEO, Flowe Technology

Jim Makoso, founder and CEO of Flowe Technologies will be discussing current and developing methodologies for extraction and infusion and their implications on product development in the cannabis CPG segment. Moreover, he will share his thoughts on:

  • The outlook for the future of cannabis CPG product development
  • Current barriers to entry for existing global brands
  • Potential milestones that can accelerate entry into the marketplace

12:45 pm – 1:15 pm ET

Break


1:15 pm – 2:00 pm ET

Charting a Course in the $20B Cannabis Industry: Opportunities, Challenges, & Considerations

Chris Walsh, CEO, Marijuana Business Daily

Charting a Course in the $20B Cannabis Industry: Opportunities, Challenges, & Considerations The booming U.S. cannabis industry is poised for explosive growth as new markets come online, states continue to legalize, CBD gains traction, and mainstream companies enter the space. The potential for federal reform has never been higher, leading to a surge in interest from food and beverage companies. While the opportunities are tantalizing, the recipe for business success is different from other industries. In his presentation, Chris Walsh, CEO of Marijuana Business Daily, a leading news resource for the medical and retail cannabis industry and producer of the major MJBizCon trade show, will discuss:

  • Key challenges and considerations faced by businesses servicing the cannabis dispensary market
  • What traditional cannabis and mainstream food and beverage companies can learn from each other
  • Current and future opportunities in edibles and beverages - and what it takes to be successful
  • The greater mainstream opportunity for cannabis nationwide, including the industry's potential under federal regulation

2:00 pm – 2:45 pm ET

Developing Demographic-Specific Cannabis Foods & Beverages

Rebecca Maestas, Brand Development Manager, LivWell Enlightened Health

Cannabis industry success today requires astute resource management and strong branding. Rebecca Maestras from LivWell Enlightened Health, a Colorado-based vertically integrated cannabis business, will bring a well-rounded market perspective on:

  • How to meet the needs of increasingly diverse U.S. cannabis consumer demographics
  • Efficiencies of vertical integration in the industry
  • Establishing a multi-state business model to expand into new markets

2:45 – 3:15 pm ET

End of Day 2 Networking/Q&A Room

Moderated Q&A with Day 2 Speakers and General Conversation, Closing Remarks for Event


3:15 pm ET

Event Ends