The ONLY publication of its kind!
Prepared Foods content focuses on food and beverage product development, ingredient formulation and technology, plus culinary and consumer trends. The top influence on product development stems from R&D, Product Development, QA/QC professionals, which makes up over half of our concentrated audience. Product developers can find resources on flavors, seasonings & sauces, fruits & grains, fats & oils as well as better-for you, functional ingredients and nutritional products.
Prepared Foods continues to be a multichannel media outlet designed to meet the demands of today’s industry professionals! While magazines remain the leading source for industry professionals to gather B2B industry trends and innovations 2, Prepared Foods understands that more and more professionals are gathering information through various digital media formats.
Prepared Foods has assessed, through an exclusive research study, the roles and levels of influence R&D, Marketing, Innovation and Purchasing departments exert while creating, building, producing and launching a new food or beverage product. The creation/development of new products goes through a continuum of stages that are collectively known as the Product Development Process (PDP).
Each stage represents a number of opportunities for ingredient suppliers to reach and influence their target audience. But the timing, message and delivery (mechanism) are vital to a marketing campaign.
The PDP shown here is followed by most companies, more so for larger companies. And although supplier search and selection is shown at the end of the process, it often occurs earlier and throughout the entire process for some developers.
JOB FUNCTIONS INVOLVED AT EACH STAGE
Numbers indicate the % of participants that are very involved at each stage.
In 2018, Prepared Foods, Food Engineering and Food Safety Strategies began producing Cannabis Products. As a complement to these brands, it provides content on the underdeveloped product of cannabis edibles and beverages. Cannabis Products focuses on product development, manufacturing, regulatory, food safety and the rapidly changing landscaping of this emerging market. Join us as we journey on a new frontier in food & beverage product development and manufacturing.
New Products Update (March)
Prepared Foods’ New Products issue with a category-by-category review of new product ingredients, products & trends. Stand-out as an industry thought leader by place yourself exclusively alongside trusted editorial to target your audience. Spots are limited on this Lead Generator. Reserve yours today!
March Issue | Ad Close: 2/12
Supply Side West Package(October)
With the Supply Side West Package, Prepared Foods helps you to attract the right people to your booth, get the attention of those who can’t attend and give attendees a reason to contact you after the show ends.
October Issue (Show Issue) | Ad Close: 9/11
Annual Forecast (December)
Prepared Foods’ Annual Forecast issue takes an extensive, exclusive look at every angle of consumer insights and product development trends. Stand-out as an industry thought leader by place yourself exclusively alongside trusted editorial to target your audience. Spots are limited on this Lead Generator. Reserve yours today!
December Issue | Ad Close: 11/9
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
(Limit one sponsor per month.)
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
Online Display Ads are an effective way to create clicks to your website. Prepared Foods aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Prepared Foods' websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
|1 Super Leaderboard||970 x 90||728 x 90||320 x 50|
|1 Leaderboard||728 x 90||728 x 90||320 x 50|
|1 Pushdown||970 x 90
(expands to 970 x 415)
|728 x 90
(expands to 728 x 315)
|320 x 50
(expands to 320 x 415)
|1 Billboard||970 x 250||728 x 90)||320 x 50)|
|2 Half Page||300 x 600||300 x 600||300 x 250|
|3 Supplied Video||Any size up to 1920 x 1080|
|4 Medium Rectangle||300 x 250||300 x 250||300 x 250|
|5 Wide Skyscraper||160 x 600||160 x 600||300 x 250|
|HOME PAGE ONLY||DESKTOP||TABLET||MOBILE|
|6 Middle Leaderboard||970 x 90||728 x 90||320 x 50|
|Adhesion Banner||950 x 90
(expands to 950 x 460)
|728 x 90
(expands to 768 x 768)
|320 x 50
(expands to 320 x 480)
A topic sponsorship on preparedfoods.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting preparedfoods.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Prepared Foods' browsing customers into visitors to your website!
Purchase online display ads on preparedfoods.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, the Prepared Foods' Weekly eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
The weekly Prepared Foods eNewsletter, R&D Insights, delivers the latest news, analysis and insights to food and beverage product developers. The expanded content concentrates on 4 Key Topics of Interest:
• new food & beverages
• research & trends
• better-for-you products
• new ingredients, r&d technology
Average eNews Delivered1
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
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