An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.
Purchase turnkey infographics with content topics that are driven and created by Prepared Foods' editorial staff.
EDITORIAL INFOGRAPHIC EXAMPLE:
Boost engagement by transforming your static infographic into an interactive experience!
CONVERSION INFOGRAPHIC EXAMPLE:
A Prepared Foods webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 400 average registrant leads.3
Webinar types include:
Editorial: Content created and moderated by Prepared Foods’ editorial team
Sponsored: Content provided and presented by you, the sponsor
Co-branded with Prepared Foods to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
|Auction eBlast | Promote your company’s upcoming auction.||x||-|
|Event/Webinar Spotlight eBlast | Showcase your event or webinar.||x||-|
|Focus On eBlast | Showcase articles on one specific industry topic.||x||x|
|Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component.||-||x|
|Must See eBlast | Showcase a product and/or service.||x||x|
|Must-Visit eBlast | Promote your tradeshow presence.||x||x|
|Post-Show eBlast | Promote your tradeshow highlights after the show.||x||x|
|Sneak Peek eBlast | Sponsors an upcoming article.||x||x|
|Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue.||x||-|
|Sponsored eBook eBlast | Promote your eBook.||x||x|
|Video Booth Tour eBlast | Showcase videos from your tradeshow booth.||x||x|
|Video Spotlight eBlast | Showcase your videos.||x||x|
|White Paper eBlast | Promote your relevant white paper or case study.||x||x|
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Prepared Foods, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.
OUR CAPABILITIES INCLUDE:
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
Prepared Foods offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the Prepared Foods audience of environmental health and safety professionals. Your content geared toward the topic is paired with content supplied by Prepared Foods' editorial team to ensure your company name becomes synonymous with the topic you choose.
HERE'S WHAT YOU GET:
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
• Banner ads run on all InfoCenter pages
• Call out on the Prepared Foods website and in the eNewsletter
• Promotion in the Prepared Foods magazine
• 3 custom eBlasts• Logo on all promotions
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from Orangetap, our marketing services agency.
White papers and Articles are great tools for generating credibility and establishing a connection with companies and their decision-makers. Prepared Foods can collaborate with you to ghostwrite content that offers valuable information on new products, new research, trends, scientific developments, and more.
Let us help you offer solutions to your customer’s problems and position yourself as a thought leader. You provide editorial direction and we’ll do the rest! Once developed, the White Paper or Article is completely yours to use in all your marketing, on your website or in any way you see fit.
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Prepared Foods can deploy your White Paper via email to environmental health and safety professionals with our White Paper eBlast. Since they know and trust the content of Prepared Foods, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
LOOKING FOR OTHER TYPES OF FRESH CONTENT? Our Marketing Services agency offers extensive Content as a Service (CaaS) options in the form of unbylined articles, case studies and more to help drive your content marketing strategy!
Professionals turn to Prepared Foods for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on PreparedFoods.com alongside our trusted editorial. Prepared Foods will then drive traffic to your dedicated content page through multi-channel marketing efforts!
HOSTED on PreparedFoods.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
FEATURED across all PreparedFoods.com pages for 30 days
HIGHLIGHTED in two deployments of our eNewsletter
SHARED on PreparedFoods.com's Facebook* & Twitter pages with a unique, customized hashtag
*Options to extend the promotional lifespan of your campaign are available.
Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.
Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.
All tagged to your company channel on our website.
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
BNP Media is North America's largets privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.