This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Prepared Foods logo
search
cart
facebook twitter linkedin youtube
Prepared Foods logo
  • TRENDS
    • 2021 Trends
    • 2020 Trends
    • 2019 Trends
    • 2018 Trends
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
    • Food & Beverage Product Videos
  • INGREDIENTS
    • Phosphates & Acidulants
    • Antioxidants & Nutritionals
    • Batters, Breading & Coatings
    • Cheese, Sauces & Bases
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Proteins & Enzymes
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Gluten Free
    • Calorie Reduction
    • Cost Reduction
    • Fat Reduction
    • Organic & Natural
    • Plant Based & Vegetarian
    • Shelf Stability
    • Sugar & Sodium Reduction
    • Weight Management
    • R&D Lab Tech / QA-QC / Food Safety
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Favorite Products Poll
    • Podcasts
    • Polls
    • Videos
    • Image Galleries
    • Interactive Spotlight
    • Webinars
  • MORE
    • eNewsletter Archives
    • Events
      • New Products Conference
      • Spirit of Innovation Awards
      • Industry Events
    • First Person Q&A
    • 19 Product Development Resources
    • White Papers
    • Classifieds
    • Prepared Foods Store
    • Sponsor Insights
  • MAGAZINE
    • Current Issue
    • Digital Editions
    • Contact Us
    • Advertise
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Home » Lead Generation

Lead Generation

Back button. BACK TO MEDIA KIT HOME
CUSTOM eNEWS
eBLASTS
WEBINARS
ADVANCED MARKETING
ADVANCED MARKETING SOLUTIONS

Looking to take your marketing efforts to the next level? Leverage our advanced targeting capabilities to enhance the performance of your marketing and provide you with engaged, sales-qualified leads. By deploying our current products to a custom audience, specifically curated to fit your marketing needs, you’ll receive unmatched targeting while also gaining further insights into your prospects and current customers.

 

Account-Based Marketing

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!1

Target Audience Less Wasted Messaging Qualified Leads

 

Advanced Targeting

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

  • Articles Read
  • Browser Used
  • Webinars Viewed
  • Emails Clicked
  • Topics of Interest
  • Website Topics
  • White Paper Downloads
  • Events Attended
  • And many others!

CASE STUDY EXAMPLE:

Traditional Versus Advanced Targeting Audience

 

Lead Nurturing

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Lead Nurturing Lead Nurturing

 

DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

Multi-Channel Marketing
BACK TO TOP ^
CUSTOM eNEWS
Custom Content eBlast

Co-branded with Prepared Foods to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

BACK TO TOP ^
eBLASTS

Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

eBlast Examples
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x -
Focus On eBlast | Showcase articles on one specific industry topic. x x
Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. - x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Sneak Peek eBlast | Sponsors an upcoming article. x x
Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
Sponsored eBook eBlast | Promote your eBook. x x
Video Booth Tour eBlast | Showcase videos from your tradeshow booth. x x
Video Spotlight eBlast | Showcase your videos. x x
White Paper eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

BACK TO TOP ^
WEBINARS & ONLINE EVENTS
Webinar statistics

A Prepared Foods webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 400 average registrant leads.3

Webinar types include:

Editorial: Content created and moderated by Prepared Foods’ editorial team
Sponsored: Content provided and presented by you, the sponsor

BACK TO TOP ^
SOURCES REFERENCED

*Advanced Targeting and Account-Based Marketing not available for Custom eNews

  1. FLIPMYFUNNEL
  2. BNP INTERNAL COMMUNICATION CASE STUDIES
  3. Prepared Foods Average Webinar Stats
  4. BNP Market Research Webinar Attendee Interest Study, July 2016

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Directories
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Beverage Industry Candy Industry Cannabis Products Dairy Foods Flexible Packaging Food Engineering Food Master Food Safety Magazine Independent Processor Packaging Strategies Packaging Strategies NEWS Prepared Foods Refrigerated & Frozen Foods Snack Food & Wholesale Bakery The National Provisioner

 

CONTACT US
EDITORIAL CALENDAR
AUDIT REPORT
MEDIA KIT HOME
CONNECT WITH BNP MEDIA

2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largets privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest food & beverage product development trends.

SUBSCRIBE TODAY!
  • More
    • Want More
    • Connect
    • Editorial Guidelines
    • New Product Submission Form
    • Food & Beverage Brands
    • Custom Content & Marketing Services
    • Market Research
    • List Rental
    • Survey And Sample
  • Advertise With Us
    • Advertise
  • Subscribe
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing