Major soup brands include Campbell Soup, private label and Progresso; numerous other branded and private label manufacturers account for the remaining sales of the soup market. With over 50% of the soup market, Campbell is the world's largest soup company. Soup accounts for nearly half of the company's annual $7.5 billion in sales, and the familiar red and white labels are a mainstay of many time-tested recipes. General Mills' Progresso is also a major player in the soup market, holding approximately 12% of the total soup market share in 2005, and nearly 30% of the ready-to-serve category.