So, when a string of major customers, including supermarket giant Safeway, came to his co-op saying they would no longer accept milk from cows treated with a genetically engineered growth hormone, the co-op bowed to the inevitable.
In January, California Dairies' board voted to ask its members not to inject synthetic bovine growth hormone into their cows. If they do, their milk will have to be segregated and they'll pay a surcharge.