"Consumers are very interested in the goodness benefits of chocolate, including the antioxidants found naturally in dark chocolate," said Michele Buck, Senior Vice President, Chief Marketing Officer, The Hershey Company. "This interest is driving explosive growth in dark chocolate. Now, Hershey's Antioxidant Milk Chocolate and Hershey's Whole Bean Chocolate bring the goodness benefits of dark chocolate to the broader milk chocolate category."
Hershey's Antioxidant Milk Chocolate features more flavanol antioxidants than the leading dark chocolate (260 mg of flavanol antioxidants per 40 g serving, versus 110 mg in the leading dark chocolate), while delivering the great taste of Hershey's Milk Chocolate. Its creamy, smooth texture contains all the goodness of dark chocolate in a delicious milk chocolate bar.