As director of Procurement and Inventory Planning for Fuze Beverage, LLC, McKee strengthened the brand by developing and implementing continuous improvement strategies, including maximizing manufacturing, planning, packaging and asset utilization. By translating long-range marketing and sales plans into manufacturing direction and strategy support, McKee helped the start-up beverage company experience nearly 300% growth during his time with the company, which was purchased by the Coca-Cola Company in 2007.
"Joining Purple Beverage is an exciting opportunity and challenge for me," said McKee. "Coming from a strong background in the beverage industry with various brands, I look forward to working for Purple Beverage during this time of intense growth. I am excited to create and implement new plans that will not only strengthen the brand, but will also help place Purple on every store shelf in the country."