Poore Brothers Inc. announced that it has signed a licensing agreement with Cinnabon Inc., a subsidiary of AFC Enterprises Inc., for the development, manufacture and sale of snack food products using the Cinnabon brand name.
Poore Brothers is in the process of conducting concept, product and consumer tests on a variety of snack food products and currently plans to commence market testing some of these products under the Cinnabon brand name during the next six months. The multi-year agreement with Cinnabon grants exclusive brand licensing rights for certain snack food categories. The specific terms of the agreement were not disclosed.