Capitalizing on one particular diet path, Kraft (Glenview, Ill.) has announced plans to add a “South Beach Diet Recommended” button to a variety of its products. Joining forces with Arthur Agatston, creator of the diet plan, Kraft says its purpose is to make weight management easier and more enjoyable.
Kraft is quick to note that the South Beach Diet is not a traditional low-carb diet. This plan allows consumers to eat a variety of satisfying foods, such as lean sources of protein, whole grains, certain fruits and vegetables, but it does demand a decrease in saturated and trans fats.